RubyPlay enters US casino market via Rush Street Interactive

[Wolf32]

RubyPlay, a leading B2B iGaming development studio, has partnered with Rush Street Interactive (RSI), operator of the BetRivers brand, to debut its content in the US online casino market, starting with New Jersey.

For its US launch, RubyPlay has curated an exclusive portfolio of five premium slot games, set to expand to 15 by the end of January. Players will enjoy standout titles like Go High® Panda, Gummy Giga Match®, and Immortal Ways® Sweet Coin, alongside tailored games like Diamond Explosion® Patriots, designed to appeal to local preferences.

The phased rollout highlights RubyPlay’s commitment to delivering player-centric, engaging entertainment. This partnership marks a significant milestone in RubyPlay’s expansion into regulated US states, with plans to extend its reach to Pennsylvania, Delaware, Michigan, West Virginia, and more through RSI’s BetRivers platform.

RSI, known for its innovative and player-focused approach, is a trusted leader in the US online casino market, operating the BetRivers and PlaySugarHouse brands across multiple regulated states.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, mentioned:

We are incredibly excited to partner with Rush Street Interactive to bring our games to the US market via their BetRivers brand. Entering such a dynamic and influential market represents a major step in our global growth journey, starting with New Jersey, one of the most vibrant online casino markets in the country.

At RubyPlay, we’ve always focused on creating memorable gaming experiences, and we’re confident that BetRivers players will find our games captivating and rewarding.

Richard Schwartz, Chief Executive Officer at Rush Street Interactive, added:

RubyPlay’s diverse portfolio of slots has gained recognition in global markets for its quality and entertainment value, and we’re thrilled to be the first operator to launch their content in the US.

At RSI, we strive to put our players first offering the very best in online casino experiences. This partnership with RubyPlay aligns perfectly with that commitment. We’re looking forward to a successful collaboration as they establish themselves in the US market.